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Have you ever noticed that a lot of online casinos ads look pretty similar, their software looks almost the same and the bonus programs are very similar? No, it's not a coincidence...

Online gambling is a very competitive business. Businesses want to get in the game as cheaply as possible and make the most amount of money with the least amount of effort. They want very little risk and very high rewards. And why blame them, that's what business is all about.

Instead of spending the very large sums of money required to design their own software platform or their own unique system, they use a turnkey system. What this means is that a business purchases a license for a pre-designed online casino from a developed, makes a few tweaks to it and they starts marketing it as their own.

Take a minute and visit a few different casino websites. Look at screenshots from their software platform. They look pretty much the same, right? They have almost the exact same graphics with the same avatars and only the colors and the logo on the middle of the table differ.

Now, go to those same websites and check out their bonuses. Pretty much the same again. Large sign up bonus, loyalty program, free trip giveaway, etc. It is all the same!

Even, check out the footers of the casino websites. They may even be owned by the same companies. They may be part of a large gaming network.

This is all interesting information but why does this concern you?

It concerns you in a few ways...

It makes it harder to choose an online casino

Choosing an online casino is hard enough but it is just that much harder if they all advertise the same things. Notice how I didn't say they were the same, they just advertise the same things. Many online casinos make huge claims to make themselves seem superior to their competition but they rarely deliver on those promises. If you make a decision on which online casino to play at solely on advertising, there is a good chance you will make a wrong decision and will be disappointed.

It brings more traffic to your casino

If you are playing at a casino that is owned by a network, there is a good chance that the players you are playing against could be at a different casino without you even knowing it.

How this works is simple. Everybody could log on from a different software platform at different casinos but they are all in the same player pool and play against each other. You could be playing at Casino A but the other players sitting at your blackjack table could be from Casino B and Casino C. They could be in an Egyptian themed casino, while you are sitting in a Monte Carlo themed casino.

It allows you to change casinos easier

If you are playing at a casino that uses a common software platform, when it is time to change casinos, the learning curve will be a lot smaller and you will already know almost everything about the casino platform. You won't have to relearn everything and you will be comfortable immediately.

It's a fact of life that most online casinos look the same and are very similar. There is nothing you can do about it. In some ways, it is an advantage to you. Next time you are looking to sign up at a new online casino, take into account the factors above and make an informed decision.

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